readme.pf.txt
Creators:
Richard Paap
;
Philip Hans Franses
From the dataset abstract
In this paper we propose a dynamic multinomial probit model in order to estimate the long-run and short- run effects of marketing mix variables on brand choice. The latent variables,...
Metadata
| Field | Value |
|---|---|
| Format | text/plain |
| License | CC-BY 4.0 |
| URL | https://jda-test.zbw.eu/dataset/60c469cf-20bc-4c94-a506-c09641377e54/resource/fd4efe1e-7da5-40d9-96fe-be502ec1840c/download/readme.pf.txt |
| Last updated | November 4, 2022 |
| Created | November 4, 2022 |
