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Modeling category-level purchase timing with brand-level marketing variables ...
Purchase timing of households is usually modeled at the category level. However, many potential explanatory variables are observed at the brand level. To explain interpurchase... -
Measuring marketing-mix effects in the 32/64 bit video-game console market (r...
We investigate the short- and long-run effects of prices and software availability on the category-level diffusion of 32/64-bit video-game consoles in the USA. We adopt an...
