@data{measuring-/2009,
author = {Chintagunta, Pradeep K. and Nair, Harikesh S. and Sukumar, R.},
publisher = {ZBW - Leibniz Informationszentrum Wirtschaft},
title = {measuring-marketingmix-effects-in-the-3264-bit-videogame-console-market},
year = {2009},
version = {1},
url = {https://jda-test.zbw.eu/dataset/measuring-marketingmix-effects-in-the-3264-bit-videogame-console-market} 
}